Category: Digital_Marketing

Introduction: Catering to the needs of the customer has become a defining feature in this new era of marketing when consumers have more power than ever in their relationship with brands. In today’s digital world, the consumer has more power than ever before. People now

Introduction: Hashtags are everywhere on social media. They started off on Twitter and proved popular. Since then other many other social networks have added them. They can be found on Facebook, Instagram, Pinterest and LinkedIn as well. “# A hashtag is any word or phrase

Introduction: IoT- Internet of Things: Iot is a term that represents a collection of ideas, devices and processes. Each thing is represented by a device, sensor, asset, or machine. These Things are usually working together to create larger solutions by sending and reacting to data

Introduction: Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficient, and makes new processes possible. Marketing

Introduction: Companies struggling to support digitization shouldn’t simply automate their existing processes, as spoiled by user experiences on Google and Amazon, people are increasingly demanding enhanced digital access to their records, as well as instantaneous access to the services they’re buying. This increases the pressure

Instagram Business Page to Grow Followers and Engagement Introduction: Instagram started out as a trendy, mobile photo-sharing app on iOS. It made the square photo hip, it let people add digital filters to their photos – the “Instagram look” – and it incorporated social features

Introduction: Today’s powerful and accomplished women in business have undoubtedly raised the stakes. Despite justifiable concerns for women aspiring to high-paying career opportunities, industry clout, and far-reaching influence, it’s easy to overlook what women have accomplished in business, even with highly visible examples. Ladies are

Introduction: Facebook organic reach is basically the number of people who get exposed to your content without ads or any paid distribution. Sponsored stories and promotional posts on the other hand, come under paid reach. Meaning users that viewed your content due to a paid

Introduction: When we refer to a backlink, we mean a reference from another web page to your own web page. A back link is also called an inbound link (IBL) sometimes and these links are very important in determining the popularity (or importance) of your

Overview: Growth and development are the requirements of every organization. This can be possible when the organization has successful marketing strategies. A successful and huge client base is what they all require; which they can get if they have effective marketing plans. The overall marketing