At its most basic level, visual content marketing is any form of content marketing which relies on visual assets including both images and videos. Content marketing is a branch of digital marketing which relies on the creation of high quality content to attract potential customers instead of just interrupting them with advertisements. One simply needs to find the perfect balance between time, budget, and quality in visual content.
Visual content has always been important, but it’s arguably more important in recent past than it ever has been before. Brands are increasingly recognizing the potential for visual commerce to boost engagement rates and to generate sales, and they’re also seeing it as a way to tie influencer marketing back to user-generated content and visual commerce.
Remember that 65% of people are visual learners and that 90% of the information that our brain receives is visual. If you’re not using visual content as a matter of course then you’re actively pushing these people away.
As 2019 is almost approaching, let’s discover why we should focus on Visual Marketing in 2019. This blog post is an example of content marketing because it’s all about adding value to our target audience.
- Types of Visual Content Marketing
- What is Visual Marketing? Or What is Visual Content Marketing?
- Importance of Visual Content Marketing
Let’s get started…..
Types of Visual Content:
- Some of the most common types of visual content include:
What is Visual Marketing? Or What is Visual Content Marketing?
Visual content marketing refers to using images to convey valuable information in an engaging visual format. In fact, people are visual beings and they process visuals 60,000 times faster than plain text, making visual content a lot more popular than textual information.
Visual content marketing catches our attention, adds context, clearly illustrates a point and even adds emotion.
Importance of Visual Content Marketing:
Visuals have the power to attract and retain your audience. They have the power to increase the efficiency of your marketing campaigns. Whether you are following social media marketing campaigns, email campaigns, Ad-words, etc.; visuals can be very helpful and utilized in any form of marketing strategies.
That’s why marketers should consider visuals and images in their content strategy and increase the frequency as well than simple blocks or lines of text.
Secondly, people on social media are more likely engaging with visual content. In fact, majority of online users will provide a more favorable response to visual content than plain textual content.
That’s why Facebook posts with images generate 2.3 times more engagement than posts without them.
These three points act as the pillars of visual content strategy. Get them right, and you will be at the top of your game.
Manage your time wisely. It is often due to lack of time that we miss out on adding the best visual content needed for our blogs or posts. With deadlines to meet or just pure laziness, we tend to skip the images or get on with low-quality ones, not putting in efforts to source out apt material.
You need to constantly update your content, create blogs on a daily basis, and keep up with the race to make a mark. This means you will need new visual content on a daily basis. Subscriptions are the best solution to such issues as you can get away with having to pay a higher amount every day. Unlimited subscriptions are also a viable option as they go easy on the pocket.
There has been a drastic shift in what is a quality image. Stock images used to have the high resolution and expensive looking surroundings, but they didn’t capture real experiences and the expectations of the audience shifted accordingly.
Image quality has shifted from capturing more realistic images that are practical rather than ideal stock images set in front of an expensive surrounding.
When it comes to social media marketing, you can benefit even more if you find the means to include some influential voices in your content delivery strategy. The word of mouth marketing can deliver incredible results should you manage to convince the right people to talk about your brand.
A great number of businesses complain the lack of resources when it comes to content marketing and social media marketing. Influencers, if used properly, they may prove to be an important human resource for your campaign.
Below is the manifesto for 2019. Follow them and they will have a significant impact on your future marketing campaigns.
- Revisit and revise old content.
- Eliminate topics and strategies that deliver poor results.
- Focus on the audience and the content they liked the most.
- Always be ready to try new things.
Visual content taps into the emotional side of the audience, encouraging them to discover more about your brand. You can generate high-quality visual content which truly resonates with people and promotes it on a regular basis. This is going to be the future. It will be great if you start using right now.
You can also check out Visual Content Marketing Statistics that will definitely make you believe that Visual Marketing is the next generation of marketing.
Remember to test different things, to monitor the results and to stick with whatever works for you. There’s no such thing as a one-size-fits-all approach to visual content marketing, so you’ll need to figure out what works for you. And if you need any help along the way, be sure to reach out to us and to let us know. Good luck.
“Assess the requirements, Explore the opportunities and Implement the changes and Succeed – Sky is the limit”.
If you are a newbie and have some questions- ask me in the comments…
If you’re an expert- share your secrets with me in the comments…
THANK YOU !!!