Digital marketing is one of the emerging and the most rapidly changing trend in -all- industries. As we enter 2019, technology is enabling more intelligent content to be created, while consumers are demanding more facts before they make a purchase. This is putting more pressure on marketers to tailor content that informs, rather than simply sells.
The world of content marketing is ever-changing. We’re continuously introduced to new social network algorithms, new marketing tools and new connected devices, giving brands fresh challenges and opportunities to engage with target audiences.
Customers will look for Authenticity and Transparency.
2019 is going to be the year of authenticity and transparency. Stats show that majority of consumers consider authenticity a critical factor which will convince them to buy a product or not. What is more, 94% of them mention that transparency will keep them loyal to a brand.
The world of content marketing is changing rapidly. There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all.
Here Are Some of the Most Important Content Marketing Trends that You Must be Aware of in 2019:
Trend 1: Automated Personalized Marketing:
The rise of the data science is enabling all organisations to read their customers better than ever before. The increased ability to mine data from consumers has provided businesses with a greater understanding of what their customers want and to tailor their offerings accordingly. Customers nowadays don’t engage with general content. They don’t and won’t appreciate those companies who only talk about their products without taking into consideration their customers’ needs.
The clients of 2019 expect targeted messages from which they immediately find the solution to their problems. They expect companies to engage them in discussions and listen to their feedback on the recent experience they had with their products. Furthermore, social media will also have the power in 2019 which means that it will become a powerful tool to use in content personalization.
Importantly, data science can be used to measure the outcomes of the marketing campaigns and to create targeted content.
“So, if your business isn’t analyzing data to deliver insights and relevance to your next campaign, get a data scientist on deck.”
Trend 2: Your Content Must Compliment Your Business Strategy:
As content marketing continues to evolve, businesses will start to see it as a means of achieving specific goals rather than as a more universal solution. Even though content marketing is essential, it’s not enough in and of itself. There are lots of business strategies that you must employ in order to succeed, but to make them work, you must adjust them to your corporate goals to maximize their effectiveness and ensure that you succeed with audience engagement.
Every company is unique—that’s why it is impossible to apply the same solution twice. However, general goals like SEO, lead generation and great leadership are common. Every corporate strategy should address specific needs and goals—and your content must accurately reflect yours.
Trend 3: Voice Search:
Consumers are shifting to a new way of searching what they need online. “People are becoming more excited about their smart devices, and the number of those who are using the search voice functionality is increasing every year. Therefore, content marketing experts’ efforts should concentrate on this side as it will dominate the virtual world in the following years.
Thus, instead of searching for the most relevant keywords for your audience, you should first think on the questions they would ask Google to find what they need. Your marketing efforts should be directed towards tailoring the company’s SEO strategy to respond to voice search demands.
Trend 4: Distribution is the Driver of Success:
It does not matter how good your content is if nobody sees it. Content distribution is therefore a vital component of any successful content marketing strategy—and these days, your content must be amplified across channels to ensure that more people learn about your services.
Big companies should also strive to make their promotional materials unique: nothing is more irritating—or ineffective—for your clientele than seeing the same ad over and over. Use information gathered from social media accounts to better target the right people. Generally, your business needs to find enthusiastic and creative ways to get the desired materials in front of the right audiences.
Trend 5: Storing it on the Cloud:
The rise in intelligent content depends very much on the existence of the cloud. Imagine a business has hundreds of pieces of digital media, each with different elements, all tagged using scene, facial and object recognition.
If this data is stored intelligently on the cloud, the business can rapidly deploy and share owned assets.
Connecting this content library to marketing teams, agency teams and their relevant digital marketing platforms is core to being agile, efficient and ready for 2019.
Trend 6: Re purpose Your Best Content To Get the Most Mileage Out of it:
Each day, you work hard to come up with updates and news you want to share. However, have you stopped for a minute to think about what happens to the material you had previously? Your older content is just as important as the new work you are creating. Once your content seems outdated, find a way to update it so it addresses more immediate needs.
Trend 7: Don’t Overlook Website Ambience:
Nobody wants to attend a restaurant with bad ambiance. That same logic is vital if you want to create a successful business. Make sure that your website looks neat and user-friendly so that customers will enjoy visiting—and will continue to stop by.
Trend 8: AI used to Create Personalized Advertising Campaigns:
Artificial intelligence (AI)will be used increasingly in 2019 to create personalized advertising campaigns that can multiply the effectiveness of online advertising.AI will also enable organisations to research and develop crucial marketing aspects, such as keyword searches, trends and current audience response, which all means faster campaign ability.
AI-based algorithms on websites can also match how each user best responds to marketing material. We are just seeing the beginning of machine learning and AI to market goods, so it’s now’s a good time to get on board and fire up your marketing team with tech experts who can write the algorithms.
Trend 9: Use of Chat bots:
For the last few years, chat bots have been increasingly used to boost customers engagement. The chat bot industry is also expected to shoot as it helps online marketers to cut on operational costs. Improvements in Artificial Intelligence (AI) and machine learning technology insinuates that chat bots are becoming more flexible and adaptable to meet consumers specifications.
Chat bots are designed to come up with responses to Frequently Asked Questions (FAQs) by using the NLP- Natural Language Processing– and machine learning technology. In 2019, you need to consider the advantage of using chat bots in your online marketing campaign.
Trend 10: Build loyalty with a social network community group:
Most marketers ignore the power of building their social media communities. To popularize your brand, consider creating a group on your social network account. Depending on your corporate goals, you can create a group at Facebook or LinkedIn, or both. These platforms are great for promoting your products and services, as well as getting frank feedback from your clients. You also get to unveil new offers to your customers directly.
Taking technology in content marketing, below are the key points to summarize:
- A more strategic approach to content marketing with many businesses now having a holistic content marketing strategy to support audience engagement and commercial goals of leads and sales
- Focus on content quality based around deeper understanding of personas
- New roles and structure to support content marketing activities as investment increases
- Improved measurement of content marketing effectiveness.
It all adds up to digital transformation.
“Assess the requirements, Explore the opportunities and Implement the changes and Succeed – Sky is the limit”.
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THANK YOU !!!