A new year signals a fresh start. For many people, Jan. 1 offers a chance to assess the past year while looking ahead at the next 365 days. It’s an opportunity to set some goals, whether it’s getting fit, finally taking that career leap, or traveling more
The beginning of the new year is widely known as a time to make personal resolutions, but for business owners, personal goals often coincide with professional goals.
So, while you make a list of personal New Year’s resolutions, why not do the same for your business?
As you enter 2019, Do you want increased success in the coming year or more chances to enjoy the success you’ve achieved? Consider these resolutions for your business new look and a work life balance.
Re-evaluate Your Mission Statement and Goals
Business landscapes change over time, so even if you’ve been successful over the years, it’s important to analyze the marketplace every year to see if your initial mission and goals are still as relevant as they should be.
Pull out the business plan you first put together when you were looking for financing, and see how your long-term goals stack up against your experience. Update your mission statement if necessary and set new short- and long-term goals.
Increase your Social Media Marketing:
- If you are not using social media for your business promotions, then you are losing a lot. Hence explore for the best service provides and get your business digitalized.
- If your started using services of digital marketing and not satisfied with the service, look for new options, enquire with friends, peer group and out of your similar business zone and find out the best suit for your business.
- This time, make sure your previous flaws are re-considered along with additional trends in the market to be applied. Take time to sit with them and explain all the requirements are counted and take their suggestions for betterment.
- Once started using the new services, track the changes in the business, have regular conversations with them and figure out how best it can add value to your business.
Promote Your Business Regularly and Consistently
- Too often the task of promoting a business slips to the bottom of the to-do list in the press of urgent tasks. If you want to attract new customers, you have to make promotion a priority. One of your top New Year’s resolutions should be to hire a marketing expert or take the time to create a marketing plan on your own and follow through. Try some of these low-cost ways to promote your business to get started.
- Do research on identifying potential customers who regularly buy your products or avail your services. Track them separately. Know their birthday’s, anniversary dates and send personalized wishes beforehand and if possible announce a discount on the products or services.
- Schedule time each month to follow up with client’s who haven’t done business with you for quite a long time. Talk to them, remind them about the latest products or services and advices them to take a look into it.
Maintain Your Prices
Sometimes, businesses will lower prices in place of having an actual marketing strategy or campaign. Have enough confidence in what your company sells not to lower your price in an effort to win business.
Of course, if the price changes are in response to industry-wide trends or your direct competition, lowering prices can be a necessity.
But this year, resolve to focus on prospects that value the way your company solves issues for them and don’t mind paying for it.
Learn Something New
Learning new things will help to keep your wits sharp and provide you something to focus on besides work. Additionally, if you can spend time interacting with your peers in a classroom or workshop environment, you will not only make connections with other like-minded individuals, you will expand your mind to take in other viewpoints and perspectives. These aspects can have an indirect benefit on the success of your business.
Learning something new will add to your skills and add a new dimension of interest to your life—another important part of achieving a healthy work-life balance and increasing your business success.
Join a New Business Organization or Networking Group
There’s nothing like talking to other business people for sparking new ideas, refining old ones, and making contacts. Whether it’s a group specifically designed for networking or an organization dedicated to a particular type of business, in person or over the internet, making the effort to be a part of a group will revitalize you and your business. Approaching networking events with a strategy will make your next time out a more successful experience.
Take care of Employees
Employees are the backbone of any good business. They are the ones who make it possible for your business to run on a day-to-day basis. Productive employees mean a more efficient and profitable business. Unproductive employees, on the other hand, can drive a business into the ground.
So what you have to do to retain employee attrition, increase their morale, here we go few important tips to follow:
- Try and Put in the effort to develop a strong company culture. Seek the input of your employees when deciding what type of culture, you want your company to have. Once you decide what type of culture you want to have in the workplace, make efforts to implement it right away.
- Have a lavish party or something similar on New year day as a kick start for them and get your employees engaged and excited about the company’s future. Always preach your employees “Work Hard and party Hard”, so that it keeps their spirits high.
- To encourage and get best leads or sales for your business, announce incentive program for the top performers. employees will strive for the top prize in your incentive program, pushing them to do more every month. Plus, they’ll feel like their work is truly appreciated, rather than feeling like they only get noticed when they are in some kind of trouble.
Delegate and Take Time Off
Delegating tasks to other employees not only frees up your time, it allows you to better focus your attention on the things that really count. Giving your employees extra responsibilities also helps them grow in their careers, and then when it’s time for you to take time off work, you can do it with peace of mind. If you believe your business needs you, then you need to be there for your business by ensuring your own health in the years to come.
Put Time for Yourself on Your Calendar
Taking time for yourself and taking care of your mental and physical wellness is important and should not be overlooked. It’s so important to take the time to recharge and refresh yourself; a healthy work-life balance and your small business’s success demand time out.
All work and no play is a recipe for mental and physical disaster. So dedicate few days in every month or plan a holiday month and travel with family or friends and recharge yourself. Travelling also aids for better business ideas which you have experience on the journey.
Remember “If you won’t invest in yourself, how do you invest in business”. Be Fit and Healthy for a healthy business.
Indulge in Community Charity works
A business needs the support of its community in order to survive. Once you’ve experienced a bit of success, consider returning the favor to others.
There are all kinds of worthy organizations that make a difference in your community. Find a cause that matters to you and give what you can.
You can also help your community by supporting other local businesses in the area, especially those that are non-competitive. Reserve a place on your website to link to other shops you love, or promote them on social media.
Getting involved in your community can help bring back personal satisfaction when you see smiles of the unprivileged which will be a goodwill for you and your business.
While it may feel a bit challenging to create these kind of goals, there’s always room for self-improvement — especially when it comes to your business.
Taking the time early in 2018 to reflect and write down your goals for the year could pay off well if you’re realistic and tackle them with an ease.
Remember to work through your strengths and preferences throughout the entire goal setting process, and as you create plans, network, and brainstorm your ideal new year.
Achieving a healthy work-life balance is like maintaining a good relationship; you have to keep working on it.
But if you apply these top New Year’s resolutions throughout the year, you’ll not only feel better but you’ll have more energy to put into your business and make it the success you deserve.
“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning”
May your 2019 be filled with Happiness, Health and Love!
Wishing you a fabulous 365!
THANK YOU !!