Top 5 Digital Marketing Trends for 2022

Top 5 Digital Marketing Trends for 2022

As we talked about the top digital marketing trends we had in 2021. Let’s now know how you can use the most essential up-and-coming trends and stay ahead of time to get a head start on your digital marketing plans for 2022.

1. Video Marketing

I’m sure you’ve heard of the “mobile-first” concept, which has been around for a few years. Video streaming on smartphones and tablets is now easier than ever thanks to 5G and improved mobile data rates.

That is how TikTok came to be so popular in the first place. You can record your video wherever you want, but you can also watch it whenever you want. When mobile data plans were restricted to megabytes of the Internet rather than gigabytes, it was far more expensive.

Also, people enjoy watching videos.

Without a question, video marketing will be one of the most important digital marketing trends in 2022. If you haven’t already, you should think about adding marketing videos to your digital approach.

2. Influencer Marketing

Influencer marketing is expected to hit $13.8 billion in 2021 and keep growing. Because the influencer is promoting the product, influencer marketing automatically conveys context and relevance. Influencer marketing is still popular among B2B companies, as evidenced by Adobe, SAP, GE, and PWC.

Marketers should look for ways to collaborate with influencers in their industry.

3. Geo-Fencing

Although location-based marketing has been around for a while, it is changing in exciting ways that every digital marketer should be aware of.

Geofencing, in particular, is a cutting-edge marketing tactic that is predicted to explode in popularity in 2022 and 2023, owing to the growing relevance of mobile technology.

For example, a mile or two could be the target region for a given shop or restaurant. If a user enters a specified radius, they may receive a relevant message through SMS or push notification.

Geofencing is currently being utilized to assist consumers to find services they may require more quickly, and it is proving to be a huge success.

4. Progressive Web Apps(PWAs)

The more people rely on their mobile devices and the more at ease they are with accessing the internet while on the go, the more important total mobile compatibility becomes.

Smartphone apps are still a great method to keep in touch with your customers. They are, however, frequently Android or iOS exclusive.

Progressive web apps (PWAs) strike an excellent compromise between an app’s simplified experience and a website’s more comprehensive experience.

In essence, they’re websites with the capability of an app.

You may, for example, use them offline, get fast load times, and receive push notifications.

According to experts, the number of smartphone users will reach 7.5 billion by 2026, and digital marketers can expect PWAs to become more common as a result.

5. Artificial intelligence in digital marketing

As AI technology improves, so do its capabilities, which have progressed from automated chores and campaigns to the ability to forecast what customers will want next. AI is capable of analyzing more data, at a faster rate, than humans. As a result, it can assess the purchase history and behavior of customers using the enormous data set available. Then you’ll be able to recommend a certain item or promotion, or even a customized ad.

You can target your customers with the product or service they need, just when they need it, by using AI to predict their next action. This type of targeting will result in high conversion rates and the impression that you are aware of your client’s demands without being invasive or overwhelming them with useless targeting.

So are you ready to market your business online and get more out of it? Contact us at A subsidiary of Absolin. Do follow us for more interesting content.

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