Growth and development are the requirements of every organization. This can be possible when the organization has successful marketing strategies. A successful and huge client base is what they all require; which they can get if they have effective marketing plans. The overall marketing umbrella covers advertising, public relations, promotions and sales. Your organization may offer the best products or services in your industry, but without marketing, they won’t be able to reach your potential customers.
Marketing is Majorly Divided in Two Segments-
- Traditional marketing
- Digital marketing
So before deciding what kind of marketing suits best for your business, you need to understand both the segments.
What is Traditional Marketing?
The conventional method of marketing in the advertising space with one-way communication and a larger reach which comprise of print ads, hoardings, magazines, billboards, newsletters, promotional brochures, flyers, radio ads, television ads, etc. is called traditional marketing.
Traditional Marketing Revolves Around the 4 Ps of Marketing, they are:
Product: A product is a tangible good or an intangible service that fulfills the requirements of the consumers. It is very important to have a clear grasp of your product or service for better marketing.
Price: After knowing your product thoroughly, the cost is decided. Price will determine the factors like profits, supply, demand and further marketing strategy. The other two Ps are dependent on the price elasticity.
Promotion: Promotion means figuring out the ways to marketing your product. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more.
Place: Marketing is all about putting the right product, at the right price, at the right place and at the right time. Placement is done after evaluating the ideal locations to market your product; so that the potential clients can be converted into actual clients.
What is Digital Marketing?
The constantly evolving new media landscape that consists of all the digital technologies to bring a more personalized experience and reach the right audience by means of social media, SEO, blogging, content marketing, lead management, paid search, etc. forms the digital marketing.
Digital Marketing uses Various Marketing Methods Like:
SEO (Search Engine Optimization): This is the process of optimizing your website to rank higher in search engine results pages. This increases the amount of organic traffic for your website.
Content Marketing: This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. This includes- blogs, e-books, e-brochures etc.
Social Media Marketing: This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Various websites that can be used for this purpose are Facebook, YouTube, Twitter, Instagram, etc.
How They Work Together?
As our digital lives replace more and more of our traditional ways of doing things, so will digital marketing replace traditional marketing. If you already have a successful traditional marketing campaign, this does not mean that you should abandon it for digital altogether. Perhaps that time will come, but for now, if traditional methods are working you should supplement them with digital marketing rather than replace them.
Since digital marketing is so powerful, you should certainly design your traditional marketing efforts to help the digital effort. Print ads almost always now contain links to the social media accounts of a business, or to its website. Broadcast ads similarly will often mention a website or direct the consumer to find the company on social media. Using traditional methods to drive traffic to your digital strategy will help to maximize the effectiveness of both.
You Can Target a larger Range of Audiences:
The majority of the time, traditional marketing only reaches a local or regional audience, even if your business isn’t restricted to those locations. With online marketing, you can tailor your campaigns to reach a number of different regions, countries or even specific demographics. This means that each campaign can be altered to best appeal to your audience, rather than with traditional marketing, which uses a blanket effect – more generic keywords and content in the hopes of connecting with a wider audience.
How Can Absolin Digital help you?
Although traditional marketing methods definitely still have a place in the world, this is quickly diminishing and is being hugely overtaken with online marketing due to its effectiveness, ease and low cost. Whether you’re looking to begin marketing your business online, or are an established brand looking to grow, here at Absolin Digital we can help with all of your Digital Marketing needs. From SEO and content creation to website design and video marketing, our digital experts have the know-how to ensure your brand reaches the top of search engines while increasing your reach and following online. Contact us today to find out m0re.
Thus, when we try to strategize and understand what is an effective way to advertise and reach our customers a thorough study needs to be done on traditional marketing vs. digital marketing. Let’s keep in mind – What is attracting new age marketers about digital marketing is the control and measurement on spends and the customization and targeting feature it brings. And thus, helps in reaching right audience at the right time and on the right platform.
“Assess the requirements, Explore the opportunities and Implement the changes and Succeed – Sky is the limit”.
If, you are a newbie and have some questions- ask me in the comments…
If, you’re an expert- share your secrets with me in the comments…